Between shots. Between clubs. Between the game you know and the culture that surrounds it.

This brand was built out of a simple truth — golf deserves gear that feels like now. Not loud logos, not clichés, but design with restraint, purpose, and edge.

I’m a golfer who grew up on links land, who loves the feel of the game as much as the shots themselves. The walk, the pause, the halfway house — all of it. I’ve always been drawn to clean, timeless design, and HØP is where that love meets golf.

Every piece starts stripped back. Simple shapes. Minimal marks. Nothing extra, nothing wasted. Built to live on and off the course.

HØP isn’t just a brand. It’s an idea: that the real magic of golf happens between moments, not just in them.

The first step is here. Where it goes — a society, a movement, something bigger — is up to those who wear it.

Built for between. That’s HØP.